Hi, I’m Sophia. A graphic, UX, UI, web, experience, product designer.

I like making good things for good people + humanizing brands through design and strategy.

Partners + clients

Kroger

Driving double-digit growth with a total app refresh for 11M shoppers

Rebuilding our end to end app experience within 6 months to streamline our shopping funnel and drive significant ecommerce growth. This included dedicated partnership with Apple’s design team to implement Liquid Glass with the iOS 26 release and incorporate their Foundation Model AI framework.

Case Study Coming Soon

News Article: “Kroger Unveils Most Comprehensive Digital App Refresh to Date”

Kroger

Leveraging storytelling to drive +333% cart add revenue +456% engagement

Reducing friction in the shopper’s journey and creating a cohesive, immersive visual experience—dramatically impacting customer behavior.

View Case Study

Happy Feet International

Fueling a 43% boost in sales with a comprehensive rebrand

A complete overhaul including branding, website, print materials, and tradeshow experiences set the groundwork for record growth.

View Case Study

Pro Athlete Community

Crafting a brand ecosystem to connect and inspire 2,000+ professional athletes

Establishing a category-defining brand for 0 to 1 launch—leading visual identity, web design, marketing assets, and content strategy.

View Case Study

Cintrifuse

Canned Spinach

Select Works + Awards

Kind words from kind humans

"Sophia championed a collaborative process that now defines the working relationship between the teams that bring Kroger's website and app to life. More important than her skills or long string of successes, though, are the qualities that make her such a pleasure to work with: humility, integrity and generosity. She also has an unteachable instinct for making others feel as creative as she is; I left every meeting with Sophia feeling energized, emboldened, and with a strong sense of what to do next."

Ben Woods, Head of AI, US Steel (previously Head of Homepage, Kroger)
"Sophia has been the brains and the heart behind so many impactful, thoughtful and beautiful digital experiences. As a designer, Sophia's craftsmanship and attention to detail are second to none. Her secret sauce though is the genuine respectfulness and professionalism that she consistently brings to working with others and getting things done. Sophia is steadfastly empathetic to the needs of customers and stakeholders, while also striking a balance with business needs and technical feasibility."

Emily Keane, Senior Product Manager, Kroger
"Sophia consistently demonstrates a deep understanding of digital experiences ensuring that every initiative she touches delivers measurable impact...What truly sets Sophia apart is her ability to combine strategic thinking with flawless execution. She is proactive, detail-oriented, and always willing to go the extra mile to support her team and stakeholders. Her communication skills make complex ideas easy to understand, and her positive attitude fosters an environment where innovation thrives."

Amy Henry, Digital Experience Coordinator, Kroger
“Sophia is impeccably organized and process-oriented. She has the ability to step in and take the reins when a team project is losing steam or going off course. She's not afraid to ask questions and get the information she needs to do the best work possible. Her approach to design is always considerate of business objectives and project scope. She is a thoughtful presenter who is very succinct at explaining design decisions to non-designers. Sophia is one of the most well-rounded designers I've worked with in my 20+ years in the design space.”

Adam Ewing, former Design Director
"Sophia is a strategic leader at Kroger…Her ability to visually design elements that are impactful to our customers on the front end is tremendous. She has designed clear pathways and component work that has helped our coupon loving customers in more ways than one, taking math out of the equation and adding visual flare to help explain or support a promotion from a design aspect. She is also one of the best partners cross functionally I have ever worked with. She is assertive, kind, brilliant and I have always looked forward to working with her on any project that has come my way. "

Sara Kenny, Digital Experience Strategist, Kroger
"Sophia and I have worked together on many projects and she always does an incredible job of bringing care, thoughtfulness and a positive attitude to each venture. She is gracious with her collaborators and partners — overall a joy to work with!"

Terran Anderson, Vice President of Community and Corporate Engagement, United Way
"Sophia is a thousand-watt bulb, comprehensively superior in all the ways that matter. Powerfully intelligent, inventive and possessor of a one-in-a-million temperament: collegial + hard-working, she brightens every effort she’s a part of. Highest possible recommendation."

Kevin O’Neill, Professor, Syracuse University (previously President and CCO at Warwick Baker O’Neill, Creative Director at Interpublic)