HappyFeet International
Happy Feet was started by a family who loves selling floors and has a ton of fun doing it. This partnership began with a re-brand, and was quickly followed with a new website, visual identity, product catalog, print ads—the list goes on.
Work includes: Logo design, website design, catalog design, print ad design, video production, brand strategy, photography, art direction, social media, copywriting
Created during my time at Maycreate
Rebrand
2020 Product Catalog
The 2020 Product Catalog was the perfect place to debut Happy Feet’s new look. Our team worked closely with the HFI crew to learn everything we could about their LVP flooring and help share that information and joy with their clientele. The final result was a 50+ page catalog that was unlike anything the company had released to date. This was a true brand piece that equipped their national sales team with the tools to sell a record-breaking amount of flooring that next year.
Role: Designer, Copywriter | Creative Director: Adam Ewing
Website Redesign
With a shiny new brand and a catalog to boot, a new site was needed ASAP. Our team developed the following, and it’s greatly increased efficiency for both our client AND their customers.
Role: UX/UI Designer, Copywriter | Creative Director: Adam Ewing
Video Production
DIY floors that can transform your space in a weekend? Tell me more! Our team was tasked with showcasing the benefits of Loose Lay flooring. Shot in Chattanooga, TN.
Role: Concepting, storyboarding, planning, art direction
Created with Anthony Sims, Adam Ewing, Alex DeHart, and Abby Webb
Print Ads
Developed for publication in various trade magazines such as Floor Covering Weekly, Floor Covering News, etc.
Role: Designer | Creative Director: Adam Ewing | Copywriter: Anthony Sims
Trade Shows
When it comes to flooring trade shows, The International Surfaces Event (TISE) in Las Vegas is where it’s at. Hundreds of vendors from all over the world gather in one location to show off their newest offerings for the year—this was the perfect place for Happy Feet to showcase their new look. The entire booth was custom built, including two 8ft cubes and 4 individual stand-up panels outfitted with flooring from each collection.
Creative Director: Adam Ewing
Additional Brand Support
To support a large, ever-growing brand, our team often spends our days designing out additional print materials, updating products displays, planning photoshoots, and just having a darn good time.
Creative Director: Adam Ewing | Photography: Sarah Unger / Sarah Swainson